homeowner phrased it on a parents’ message board, “The cost per sheet of flushable wipe is $1-meaning for every flushable wipe, $.10 is for the wipe, and $.90 goes to the plumber.”) A few websites posit that aging cast-iron pipes, as opposed to new PVC, are likelier to have rough interior surfaces that cause snagging. A recent Consumer Reports test, performed with a lab stirrer in a neatly simulated toilet, revealed that a sheet of toilet paper falls apart after about eight seconds in swirling water a putatively flushable wipe didn’t so much as fray after half an hour. It means, broadly, that a wipe probably won’t clog your pipes on the way out of your house, but it doesn’t mean it will break down. 1 reason being they’re embarrassed.” Cottonelle is in the same game, with its Fresh Care line of “flushable cleansing cloths.” Less surprising, but equally compelling, was that 24 percent of guys hide their wipes from view, the No. (From the bro-toned promotional video: “Reach around for a deeper clean.”) DSC’s co-founder Michael Dubin says that his market research revealed that “51 percent of guys are using wipes regularly alongside TP, and 16 percent of guys were using wipes exclusively. The razors-by-mail company Dollar Shave Club just introduced a line called One Wipe Charlies, aimed at younger men. When two things are so good together, why keep them apart? Pair your Charmin toilet paper with Charmin Freshmates to feel fresh and clean.” Charmin Freshmates are positioned as “flushable wet wipes provide a cleaner clean than dry bath tissue alone. This approach has been much more successful, creating a new, eager, aloe-slicked market. The solution was for manufacturers to offer wipes that were packaged for adults, marketed as an adjunct to rather than a replacement for conventional toilet paper. (The product that P&G introduced had initially borne the unfortunate name Moist Mates.) They both tanked, most likely because they were highly visible: The plastic-enclosed roll fit into your bathroom’s toilet-paper dispenser, making your hygiene practices explicit to every visitor, and perhaps making them wonder whether you had some unlucky medical condition. That much was proven in the early aughts, when Kimberly-Clark and Procter & Gamble each introduced a premoistened-toilet-paper-on-a-roll product. This lavatory preference is a clandestine one, an activity that people don’t like to admit to. That’s why you gotta get them baby wipes.” You’re going to get chocolate in the cracks. In 2007, the actor Terrence Howard vehemently suggested that women without a box of wipes in the bathroom were “just unclean.” Will.i.am offered a similar opinion a couple of years later: “Get some chocolate, wipe it on a wooden floor, and then try to get it up with some dry towels. Anecdotally, the baby-wipes-for-adults trend appears to have begun with young moms who got the idea at the changing table, but it’s prevalent enough to have made its way to the population as a whole. It is a dirty secret (or maybe a clean one) that this generation of grown-ups, seeking a postmillennial, futuristic level of hygiene, has decided that toilet paper is Not Enough.

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